Dünyanın en büyük ve en kaliteli eğitim verilen okullarından biridir. 109 önlisans düzeyinde, 50 master düzeyinde ve 38 PhD programlarıyla son derece geniş bir yelpazeye sahip olan bir okuldur. Bu büyük kampus aynı zamanda büyüleyici bir yapıya da sahiptir.

IRVINE

Akdeniz iklimine sahip bu bölge aynı zamanda son derece güvenli bir bölgedir. 2,9 milyon insanın yaşadığı Irvine dünyanın en büyük endüstri merkezlerinden biridir. Yüzlerce finansman şirketleri, eğitim merkezleri ve reklam şirketlerinin olduğu Irvine size gelecekteki kariyerinizle ilgili canlı bir tecrübe imkanı sağlar.

Sertifika Programları

Üniversite derecesinde ve akademik veya profesyonel tecrübe sağlamak için oluşturulmuş bir programdır. Katılımcılar uzmanlaşmak istedikleri alanları belirleyip bu alanlar dahilindeki sertifika programlarına devam ederler. Katılacağınız profesyonel İletişim Seminerleriyle edindiğiniz bilgileri ve de iletişim kabiliyetinizin ne boyutta olduğunu anlayacaksınız.

BUSSINESS ADMINISTIRATION

Günümüz dünyasında gelişen ve değişen işletme yönetimi konusunda kişileri yetiştirmek için oluşturulmuş bir programdır. Etkili bir yönetici olmak isteyen kişiler bu sertifika programından yararlanırlar ve ayrıca MBA yapmak isteyen öğrenciler içinde önemli bir ön hazırlıktır. İletişim kabiliyetiniz ve sunum yeteneğiniz katılacağınız Profesyonel seminerlerle artacaktır.

Dersler

  • Temel prensipleriyle pazarlamayı öğrenme ( 4P product, place, price, promotion)
  • Finance for the non-financiel Bussines person
  • Temel prensipleriyle yönetim
  • Succes strategies for E- bussines
  • Communitacion in the bussines environment
  • Strateji yönetimi

International Business Operations and Management

Büyümeye devam eden uluslararası ticarette ve büyüyen fırsatlarda, artan satışlar, yükselen pazarlama değerleri, temel materyallerin bulunması ve uluslar arası marketlerde işletmenin nasıl organize edilmesi gibi temel bilgiler verilmektedir. Pazarlamayla ilgili başarılı olabilmek için , strateji, kuralları ve normlar, gelişen işletme dünyasında teknolojik gerekler ve uluslararası alanda işletme yönetimini bilmek gereklidir. Profesyonel iş dünyasında başarılı olmak için yöneticiler her zaman yenilikleri anlayabilmeli ve gerekli noktalarda gerekli yönetim faaliyetlerini göstermelidir ve bu duruma öğrenciler hazırlanmaktadır.

Dersler:

  • International Business: Strategy and Structure
    This course assesses the impact of “globalization” of products and markets as well as the various opportunities and challenges it presents for a firm engaged in international business. Compare major theories of international trade and their relevance towards economic development, competitive advantage and strategic implications. Classify the various levels of economic integration in the world and how they play a role in international expansion. Interpret the arguments both for and against the economics and politics of international trade and foreign direct investment. Evaluate the various organizational structures and operations based on location and scale economies and the implications of international business on the firms various managerial functions. Measure the advantages and disadvantages of various entry strategies firms can utilize based on their companies organizational capabilities, their products or services, their markets and their customers. Participants also prepare and present integrated case studies for “hands on” application.
  • International Finance: Techniques and Operations
    To succeed in the expanding international economy, business professionals must learn about the role and impact of international financial markets. This class begins with the history and structure of the international monetary system. Topics build on this foundation with a focus on the forces that drive exchange rates as well as international trade and investment; international financial risks and the protection that can be achieved through the use of financial derivatives. The course also emphasizes some of the most important financial techniques used by multinational firms to manage their international financial operations.
  • International Marketing: Globalization and Localization
    This course is based on the challenge of carefully balancing the firm’s characteristics and their marketing mix, product, price, placement and promotion, against external environmental dynamics such as cultural, economic, competitive and legal and political forces, technology levels, and geographic infrastructure. Recognize how a firm’s strategic orientation needs to be tailored to match the locally responsive needs of a given market, and also how to develop a standardized approach to satisfy the global consumers in emerging middle class markets. Discriminate between marketing products and services to both consumer and business markets based on branding, international marketing channels, integrated marketing communications and pricing strategies. Estimate the international marketing information needs of an organization and how to use practical, web-based shortcuts for addressing international marketing opportunities. Participants learn to use Internet market research tools to develop and present an international marketing analysis.
  • Import/Export: International Logistics and Supply Chain Management
    The physical act of importing and exporting, whether it is raw materials, components or finished products is an integral part of international trade. Large or small companies marketing to just one country or all over the world need to know the distribution systems of their manufacturing locations and their target markets. This course surveys the field of international physical distribution and supply chain management as essential components of a global strategy. Sessions focus on the differences between domestic and international physical transportation, infrastructure and the availability of modes. Other topics include: inventory and packaging issues, use of customs privileged facilities, developing efficient freight pricing, the role of service providers and marine cargo insurance.
  • Cross Cultural Communications and Negotiations
    Managing cultural differences may pose the single biggest challenge to achieving successful international business outcomes. This interactive, simulation based course provides professionals with the knowledge and skills to plan, work and negotiate successfully in the global marketplace. The class is structured to demonstrate how cross-cultural communications can and do affect the methods and outcomes of international business. Students examine different styles of communication, value systems, beliefs and organization structures across cultures. Students also receive an introduction to international negotiation principles and have the opportunity to participate in a number of simulated business negotiations.
  • International Business Planning for Your Product or Service: A Capstone Course
    This course is taught “in a real world” business setting incorporating key skills, information, and sources derived from the required courses in the International Business Operations (formerly Global Operations Management Certificate Program). In this course you will learn the key elements of an international business plan, and together with aspects previously covered in the required courses apply them in developing an actionable international business plan. Working in teams, you will select markets and products, research and analyze relevant information, develop an international marketing strategy, and specify financial requirements along with expected return on investment (ROI). The outcome will be a formal business plan and a presentation of the plan. The presentation will be to an “Executive Officer” and should be defended with conclusions and recommendations.

International Hospitality & Tourism Management

Kazancı en fazla artış gösteren ve ilerleyen Turizm endüstrisi ile ilgili yönetim faaliyetlerinin tanınmasına yardımcı olan bir sertifika programıdır. Bu sektörde yeni ve tecrübesiz olsanız bile bu kurs size bilgileri , ön hazırlıkları ve turizm ile ilgili temel ve en önemli bilgileri vermektedir.

Bu kursla ayrıca:

  • Sertifikayı aldıktan sonra ayrıca 3 aylık staj programına da katılabilirsiniz.
  • İletişim kabiliyetinizi arttırır ve de yapılan seminer ve profesyonel sunumlarla tecrübe sahibi de olursunuz.
  • İlerleyen ve gelişen Hospitality management alanıyla ilgili bilgi sahibi olursunuz.
  • Kaynaklar, masraflar, yeniliklerin analizi gibi ihtiyaç duyulan bilgilere bu kursla sahip olursunuz.
  • Etkili müşteri hizmetleri ve yönetim ilişkileri hakkında bilgi sahibi olursunuz.
  • Personel tatmini, servis kültürü hakkında bilgi sahibi olmanızı sağlar.

Dersler

  • Introduction to the Hospitality Industry
    Focus on key aspects of the hospitality industry, including a brief history and interrelationships of key hospitality industry segments from an international perspective. Analyze the current operational and marketing challenges faced by senior hospitality professionals. Topics include: business planning and marketing, reservations, front office, food service and housekeeping issues, the growth of the greening of hospitality environments, hospitality law, and service standards.
  • Strategic Marketing and Branding for the Hospitality Industry
    Acquire the cutting-edge decision-making skills necessary for effective strategic marketing initiatives designed to reach specific markets and establish brand identity. Examine effective strategic marketing and branding practices in the hospitality industry; including ways to manage double branding opportunities, electronic sales, distribution channels, and brand dominance. Review the strategic marketing plan elements through sample detailed cases studies and examples of various hospitality models.
  • Customer Service Management
    Learn how to integrate customer relationship management for providing effective customer service and support. Address the importance of how you handle your customers and how that can directly affect your individual goals, as well as your team’s and company’s performance. Topics include: delivering better, faster service and increase customer satisfaction, learning how to achieve repeat business, and motivating your employees to provide seamless service.
  • Fundamentals of Accounting and Budgeting
    Understand how to develop a realistic and comprehensive accounting and budgeting system that serves as a tool for department managers and general management in the hospitality industry. Develop an accounting and budget system focusing on revenue and expense estimating, calculation of break-even point, and return on investment.
  • Project and Event Management
    Successful event management requires excellent communication skills and coordination of many individuals and departments, and frequently, outside vendors. Making certain that projects achieve their objectives, meet their deadlines, and are within budget can be a daunting but rewarding challenge. Discover proven tools, concepts and ways of thinking about projects that will considerably enhance the positive outcome of a hospitality and/or special event project.
  • Human Resources and Leadership for the Hospitality Professional
    Examine the difference between a Manager and a Leader and learn what effective leadership means. The importance and benefits of appropriate human resource management techniques in the hospitality and travel-related businesses such as employee selection, progressive counseling/progressive discipline, termination, employee motivation and employee training are explained.
  • Project and Event Management
    Successful event management requires excellent communication skills and coordination of many individuals and departments, and frequently, outside vendors. Making certain that projects achieve their objectives, meet their deadlines, and are within budget can be a daunting but rewarding challenge. Discover proven tools, concepts and ways of thinking about projects that will considerably enhance the positive outcome of a hospitality and/or special event project.
  • Introduction to the Tourism Industry

Marketing

İnternet, dijital ekonomi ve gelişen temel bilgi kültürü beraberinde iş hayatını, ürünü, servis sistemini, ve satış tekniklerini de değiştirmiştir. Pazarlama dünyasında başarılı olabilmeniz için, kişiler neyin değiştiğini ve geliştiğini anlamak zorundadırlar ve hangi şekillerde ve nasıl çözümüne vcarılabileceğini bilmeleri gerekmektedir. Bu sertifika programıyla katılımcılar bu yolların çözümüyle ilgili temel olan bilgiye sahip olurlar. Özel alanlarıyla pazarlamada; marketing research, competitive monitoring, internal ve external communications, marketing planning, ve internet gereçlerinin kullanımı, techniques and software, gibi alanlarda bilgi sahibi olunur.

Dersler

  • Presentation Skills Workshop
    Being able to present your thoughts clearly and concisely helps you achieve success in all aspects of your life. Explore the most advanced techniques to refine and enhance your verbal communications skills. Learn to speak more persuasively and articulately with your clients. Gain confidence and poise in front of an audience. Increase your verbal effectiveness in a variety of contexts. Gain new insight into organizing your information for the most effective delivery. Become more expert in handling questions. Gain a professional’s grasp of acquiring stage presence and captivating your audience. During this course, you’ll perfect your skills with video camera taping and personal feedback.
  • Essentials of Marketing Beyond the Four PS
    With an understanding of the four P’s – product, place, price and promotion, you’ll be prepared to develop a dynamic marketing strategy. Explore the complex relationships between objectives, strategies, positioning, tactics, budgets, competitive analysis, target markets, and more. Understand how to monitor the environment, conduct market research, and choose customers and suppliers more carefully while improving the profitability of your business. Additionally, explore how today’s information-based economy is affecting the way in which products are marketed and sold, and learn marketing fundamentals as they apply specifically to the Internet.
  • Using the Web as a Marketing Tool
    Determine what it is you want your web site to do, then learn how to make your site accomplish those objectives. Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program when you know what options are available to you in terms of techniques and tools. Learn how you can use your web site as a research tool, selling tool, and communications tool. Discover how to develop and use your web site to provide customer service, test new products, and obtain marketing research information. This course is a must for marketing professionals who must collect and analyze market data to develop strategies that increase sales.
  • Understanding Customers and Markets Through Research
    The success of your marketing program rests on effective market research and knowing as much as possible about your current customers, prospective customers, and your competition. Explore the most advanced market research methods including usage of web-based tools. Learn how to analyze research data to measure the effectiveness of your marketing program, determine what changes are needed, and implement a competitive strategy. Explore the factors that impact consumers’ buying decisions and learn how to affect demand for your product or service. Understand the tools/techniques for anticipating competitive strategies so you can outmaneuver your competitors.
  • Marketing Planning for Your Product or Business
    Understand the modeling and mechanics of preparing a marketing plan with a focus on both understanding strategic and tactical planning. Learn how to analyze marketplace dynamics, identify customer and business needs, prepare a creative strategy, build an action plan for implementing the strategy, develop budgets and financial projections, and analyze the plan’s effectiveness. Other topics include how to work with agencies and internal departments, and how to “sell” the marketing plan to senior management.
  • Business to Business Marketing
    Historically, marketing programs focused on understanding and knowing the consumer, the ultimate buyer of your product or service. To reach the customer, offline marketers were guided by the Four P’s: price, packaging, promotion and place. The Internet is creating tremendous new opportunities for business to business marketing, and changing the model from the Four Ps as we knew them to a new set of Ps: place, presence, personality and privacy. Learn to apply relevant basics of online and offline consumer marketing to this new means of reaching and serving customers for your products and/or services. Understand what’s different about “new economy” business-to-business marketing and explore the effective use of channels, revised pricing strategies, targeted media plans and schedules, and buying cycles for online and offline products and services.
  • Customer Relationship Management
    Customer relationship management is a business strategy that provides the enterprise with a complete, consistent, and integrated view of its customer base. This course focuses on customer satisfaction and retention using WWW technologies. Learn to balance the alignment of customer business processes with technology integration. Understand the strategies for first-call resolutions, customer loyalty programs, customer interaction centers, and productive marketing automation. Learn the steps for integrating electronic commerce with a comprehensive CRM strategy.
  • Branding
    Acquire a working knowledge of a) how to initiate and develop a brand process within your own company, and b) how to integrate brand strategy into communications. Topics include anatomy of brands, brand lifecycles, building brands, brand integration, and online branding. Discuss the methods and techniques for creating and maintaining a brand using the unique powers of the web. Students actively participate in team projects to emulate the brand development process.

Teaching English as a Foreign Language (TEFL):

Eğitimlerini İngiliz dili öğretmenliği alanında yapan öğrenciler için bir programdır. Öğrenciler öğretebilme yeteneklerini ve telaffuz yeteneklerini ilerletirler.

Bu kursla öğrenciler:

  • Kültür & Öğretme yeteneği: öğretme konusunda önemli olan gereklerin anlatılması.
  • İngilizce’nin işlevleri:
  • Telaffuz
  • Sınıf ortamında sunum yapma ve Pratik dilin gelişmesi.
  • Amerikan okullarını ziyaret ederek öğretme tekniği hakkında bilgi sahibi olmak.

Dersler:

  • Language Learning Theories
    Find out how people learn languages as you compare first language and second language acquisition and child and adult foreign language learning. Understand the learning theories that are the foundation of various teaching methodologies, and develop strategies that you can use in your own teaching situations.
  • Teaching Methods
    Study several effective techniques for teaching English learners. Learn different methods for teaching listening, speaking, reading, writing, pronunciation, vocabulary, and grammar. Develop lesson plans and materials for your classroom.
  • Language Structure and Use
    Expand your knowledge of the English language system and learn to help your students overcome difficulties associated with interference from their first language. Clear up any confusion over troublesome grammatical structures.
  • Teaching Speaking Skills
    Learn and practice strategies and activities to help your students improve their speaking skills. Understand the differences between accuracy, fluency, and communicative competence, and learn methods for developing your students’ proficiency in these areas.
  • Teaching Pronunciation
    Study effective techniques for teaching vowel and consonant sounds as well as the rhythm and intonation of the English language. Improve your own pronunciation skills while learning how to help your students improve theirs.
  • Language Assessment
    Learn and practice different formal and informal ways of assessing your students. Discuss, observe, analyze, and practice the evaluation of speaking, listening, reading, and writing skills.
  • Research and Discussion for TEFL
    Use your knowledge gained throughout the program to select a field-specific research project. Learn a variety of research approaches and techniques, and learn to read and analyze filed specific research articles. Present your research in a written report and share the project with classmates, teacher and others in a final research symposium.
  • Culture and Cultural Diversity
    Learn how cultural values guide language, behavior, thinking, and learning. Explore similarities and differences among various cultures, and expand your knowledge of cultural diversity in the United States and around the world.
  • Practice Teac

Internships

Bu program size sınıf ortamında edindiğiniz bilgilerin uygulama alanına geçip teoriden pratik hale geçmesini sağlar. Eğitim gördüğünüz alanlardaki teorilerin pratik kazanımına yardımcı olur. Stajda çalışma tam anlamıyla profesyonel bir ortamda ve gerçek koşullarda yapılır. Kişinin eğitim gördüğü alana uygun ve aynı paralellikte bulunan Amerikadaki işletmelerde bu program yürütülür. Bu program teknik bilgilerin yanı sıra ingilizcenizdeki gelişmeyi de amaçlamıştır. Bu staj programları çalışılacak işletmelerde ücretli değildir.

STAJ YAPILAN YERLER:
Big Development.com, Interplay, Bozell, Merrill Lynch, California Avocado Commission, Sapporo USA, Christie’s, South Coast Plaza, Four Season Hotel, Starbucks, GAP, TBWA- Chiat Day, Universal Studios, Virtium Technology, Volcom, 7-Eleven Corporation.

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